H0HA / Insights
Thoughts on Building and Launching Products
Practical notes on product strategy, product management, and navigating the new landscape of building digital products with AI.
October 7, 2026
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Don’t build an MVP just to learn what to build.
A functioning product is an expensive feedback mechanism. Reduce the biggest unknowns before committing to the build.
October 7, 2026
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Products shouldn’t produce value. They should produce outcomes.
A product can be useful and still fall short. The real question is whether it moves a customer from where they are to where they need to be.
October 7, 2026
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Why I avoid the word “feature”.
The language we use for product work shapes the products we build. I prefer “functionality” because it keeps the customer’s journey at the center.
October 5, 2026
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We're losing sight of what product management really is.
AI makes building products faster. That makes knowing what to build—and why—even more important.